Best ABM Software With HubSpot Integration in 2026

The short version

If HubSpot is your CRM, the best ABM software is the one whose HubSpot integration is bidirectional, listed in the HubSpot App Marketplace, and covers three things: syncing target account lists out, writing engagement and intent data back to company records, and attributing pipeline in HubSpot reports. On that test, HubSpot's own ABM features rank first (they are HubSpot), RollWorks second (the longest-standing native ABM integration, with a co-marketing history), and Metadata (our sponsor, disclosed) third for teams whose ABM program is mostly paid social. 6sense and Demandbase both integrate with HubSpot, but their integrations are Salesforce-first by history and by depth; they rank lower here than on our Salesforce page.

ABM software with HubSpot integration, ranked

What "HubSpot integration" has to mean

Every ABM vendor claims a HubSpot integration. Most of them mean one of three very different things, and the difference determines whether your sales team ever sees ABM data. We scored on: outbound list sync (can a HubSpot active list become a target audience without CSV exports?) at 25%; inbound data write-back (do intent scores, engagement, and ad exposure land on the HubSpot company record so workflows can fire?) at 30%; attribution (does pipeline sourced or influenced by the tool show in HubSpot's own reporting?) at 20%; marketplace listing and support ownership at 10%; and G2 rating at 15%.

The inbound write-back is the one to test hardest. A tool that reads your lists but does not write back leaves HubSpot workflows blind to what the ABM program is doing. Ask in the demo: "Show me a HubSpot workflow that triggers when your tool changes a property." If the vendor cannot, the integration is one-way whatever the marketing page says.

Vendor notes for HubSpot shops

1. HubSpot ABM

HubSpot's built-in ABM toolkit is not a bolt-on; it is a set of properties, workflows, and reports inside Marketing Hub Professional ($800/month published) and Enterprise ($3,600/month). You mark companies as target accounts, assign ICP tiers, run company scoring, and view an account overview that pulls in contacts, activity, and deals. The LinkedIn Ads integration builds audiences from HubSpot lists. What it lacks is third-party intent data and any programmatic display network; every other vendor on this page exists to fill one of those gaps. For a HubSpot company, this is the operating layer regardless of what else you buy. For the small-company angle see our small-business ranking; for a broader HubSpot ABM framing, abmplatforms.com has a dedicated page.

2. RollWorks

RollWorks has been HubSpot's most visible ABM partner for years; the two companies have co-marketed, and RollWorks' HubSpot app is certified in the marketplace. Practically: HubSpot lists sync to RollWorks as target account lists; RollWorks writes account-fit grades, intent spikes, ad engagement, and website visits back to HubSpot company records; sales alerts can be routed through HubSpot; and RollWorks' ABM reporting is embeddable in HubSpot dashboards. That is the full three-way integration we score for. The product limitations are the same as on our mid-market page: display-heavy, predictive model behind 6sense. Pricing is tiered on rollworks.com with figures on request.

3. Metadata.io (sponsor, disclosed)

Metadata is our sponsor; public G2 rating 4.6, G2 Spring 2026 Leader, never rated higher here. Its HubSpot connector does two jobs. Outbound, it turns HubSpot lists (target accounts, lifecycle stages, deal stages) into matched audiences on LinkedIn, Meta, Google, and its other channels, refreshing as the list changes. Inbound, it writes leads from ad campaigns into HubSpot with campaign and channel attribution, and reports pipeline influenced by those campaigns using HubSpot deal data. That inbound attribution is what most HubSpot marketers are missing when they run LinkedIn ads by hand. It ranks third rather than second because it does not supply intent data or a company-level engagement score to HubSpot the way RollWorks does; it is an execution and attribution layer. A Forrester TEI study on the platform is published on Metadata's site.

4. 6sense

6sense's HubSpot app syncs segments out and writes buying stage, intent, and account scores in, with support for HubSpot workflows on those properties. It is a real integration, and 6sense has invested in it as HubSpot moved upmarket. Two caveats from customer reviews and our own reading of the docs: the sales-side experience (6sense Sales Intelligence) was built for Salesforce first, and some orchestration features assume a Salesforce or Marketo backbone. A HubSpot-only company should ask for a demo on a HubSpot instance, not the standard Salesforce demo environment. Full detail in our 6sense review.

5. Demandbase

Demandbase lists a HubSpot integration that syncs lists out and pushes engagement, intent, and account insights in. Like 6sense, its strongest sales embed is in Salesforce. Demandbase has been explicit about expanding HubSpot support; ask for the current feature parity list and confirm which features require Salesforce. See the Demandbase review and RollWorks vs Demandbase.

6. Warmly

Warmly's HubSpot app writes identified website visitors, session data, and engagement to HubSpot contacts and companies, and can trigger HubSpot workflows. It publishes pricing including a free tier. For a HubSpot shop that wants to know when target accounts hit the site and route that to a rep, it is the lowest-cost option on this page. It is not a campaign tool.

7. Apollo.io

Apollo's HubSpot integration is a sales-data integration: contacts, companies, and activities sync both ways, and Apollo sequences log to HubSpot. It ranks here because a lot of HubSpot "ABM" is outbound to a named list, and Apollo is the cheapest published option ($49/user/month Basic) for that. There is no account-level engagement model, so it does not replace an ABM platform.

8. Bombora

Bombora Company Surge intent scores can be written to HubSpot company records, either directly or via partner integrations, so you can build HubSpot lists of accounts surging on relevant topics. It is an input, not an execution tool, which is why it sits last on an integration-ranked list. Details on intent sources at intentdatatools.com.

HubSpot integration demo checklist

Compare pricing status for all of these vendors on the pricing comparison. If your company also runs Salesforce (common in mid-market after a migration), read the Salesforce page; the ranking changes.

Frequently asked questions